Generate More Leads!

Every person reading this blog has some sort of business goal they want to accomplish in 2016. Maybe it’s a revenue goal. Maybe you want to work with more “ideal” clients or customers, rather than the accounts you’ve been serving.

Regardless of what industry you’re in, there are probably certain business objectives you want to achieve this year.

I’ll let you in on a little secret: To achieve those goals, you are going to need a certain number of leads!

Inbound marketing has become a primary way for businesses of all shapes and sizes to obtain the quantity and quality of leads they need to achieve their goals. In fact, 93 percent of businesses using inbound marketing see an increase in lead generation.

Related: Seven Secrets of Self-Made Millionaires

Lead Generation Offers

However, not all inbound marketing offers are created equal. Some offer formats perform better than others at converting leads. For example, what’s more valuable: a white paper or an ebook?

Here are the types of lead generation offers, in order of effectiveness, that generate the most amount of leads:

  1. Ebooks or guides
  2. Free templates or presentations
  3. Research and reports
  4. White papers
  5. Workflows and helpful kits
  6. Live webinars
  7. Pre-recorded video series
  8. Blog subscription
  9. Ecourses
  10. Demo requests

Note: It’s important to test different types of offers with your audience to determine what works for you. While ebooks score high on our list, you may find that reports, videos, or other formats work better for you.

Inbound marketing can help you eliminate the challenging and awkward aspects of growing your business like cold calling. Get the year off to a good start. Don’t wait until you’re desperate for leads to consider how you can use inbound marketing to grow your business.

Related: Behaviors of Successful People

Credit: Samantha Owens Pyle via WashingtonStreetJournal.com

Photo Credit: AgencyOnNet.com

CMG Business Group…. Propelling Industry to New Heights!

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