Tag Archives: ecommerce

How this Woman Blogged her Way to Six Figures

Tell us a little bit about yourself and your blogging journey.

When I started my blogging career, I was in the middle of a divorce. My husband abandoned our family and I was making a full time living on eBay. I felt there was more to life. eBay didn’t really help people and I love to serve others. All of my friends kept asking me the same questions over and over. How can it be possible I have more than them and they were married and both working, yet I “lived like a queen on so much less than them.”

I started my blog simply answering their questions in the form of posts, so that I didn’t have to keep repeating myself all the time and soon it turned into this huge thing that I had no clue would happen. I stood before the judge telling him, I believed with all my heart I could make $1,000/month in blogging in one year’s time and everyone laughed at me. He told me if I continued, I would lose tens of thousands of dollars in the divorce and that I should get a job outside the home. I obeyed God rather than man and 12 months later, I was earning $10,000/month!

Related: Marketing Tools Entrepreneurs Should Keep Handy

You managed to live on $18K a year, how were you able to do that?

I got absolutely everything I possibly could for free, so that I could afford the things I wanted (a nice home with a garage and big back yard, etc.) I have no debt, so that helps a lot, and I’m obsessed with paying as little as I can for only quality items. I go into detail of my journey from starting out in a homeless shelter to making a fantastic living and becoming debt free in my upcoming book, How to Become Financially Free. Here’s a sneak peek of the introduction.

Give us an example of how you first monetized your blog.

The most important thing a blogger can do is to focus on ONE thing at a time. Yes, it’s slower, but the results are much better.

I first focused on ads because it was easy money and got really good at it. So much so, that I was earning quite a bit and was rocking it. Next, “Focus on traffic,” I thought, “With more traffic, my ads will make me more,” so I turned to Pinterest. I spent 6 months learning every detail I could about Pinterest, testing out my different theory’s, until I hit the answers and my Pinterest started blowing up. Now, companies who are creating Pinterest scheduling programs beg me to use their software. But I won’t budge. I know what works and what doesn’t.

Related: 10 Small Businesses You Can Start Today With Little To No Money

Between making money through ads and getting tons of traffic, my income started doing very well and now I’m studying affiliates inside and out. 🙂 That is what I’m currently working on.

What types of marketing strategies have worked best for you?

The absolute best strategy is to just be yourself. A reader may come to your blog because of a post, and they may stay on the post for 30 seconds because the content is good, the layout of your site is great, and your pictures rock, but they come BACK for YOU. Whether or not they think you can be their friend. It’s all about personal connection. Many bloggers fail because they are too focused on other areas, rather than on serving and being a friend to the reader, serving them and THEIR needs.

A friend is kind, loving, and always tells the truth, even when it’s hard. In blogging, you have to stand up sometimes. Sometimes bloggers lack courage, but that’s what makes a top blogger. Although it’s hard, we have to stand up for what we believe in. There’s an old saying that goes something like this, “If you don’t stand for something, you’ll fall for anything.” Readers don’t want to follow a follower. They want to follow someone holding the torch and leading the way. As bloggers, it’s our responsibility to be that for them. To be a voice for those who don’t have a voice.

Related: Your Startup is Up and Running. What Now?

How do you minimize income peaks and valleys?

Funny you should ask that. No one ever asks and I think it’s a huge missed opportunity. I do have peaks and valleys like everyone else, however, I am able to minimize them by working HARDER than most when everyone else is asleep at the wheel. Very few blogs post every day. I do. In summers, most bloggers take time off, post content very lightly, just take it easy. That’s when I’m working the hardest! The readers are there, and I snatch them all up! When things are crazy busy, that’s when I take time off. During Christmas-time is when most blogs are slammed, but I’m taking a break, because I know the traffic is there and my content is good. I make it a priority to never do anything like anyone else, and that’s how I win at blogging. 🙂

How much are you making annually and what was your big turning point? 

I’m still in my first year of blogging, I haven’t hit 2 years old yet, so I can’t really know an annual number for a little while longer, but I can say that within 12 months of my blogging, I was making $10,000/month. Projected total should be 6 figures a year no problem.

I don’t think I’ve had one major turning point. I believe gaining momentum is about layers. I do something, I gain a ton of traffic and those that don’t connect with me fall off and I keep some to become friends … I’ll be featured somewhere, or guest post somewhere, or have a post that goes viral, and again, get a ton of traffic and keep friends. It’s kind of like a funnel. Everyone goes in, the ones that I can help, stay. Those that stay, I bend over backwards to help. One reader asks me to post on something and I will. I still answer all my own emails. I’m incredibly personable in that way.

Related: Your Startup is Up and Running. What Now?Top 10 Crowdfunding Sites

What advice do you have for other women who want to start their own online business on a shoestring budget?

Get personalized one-on-one coaching right away. You won’t see the value in it, but you’ll lose more money by NOT doing it. I wasted months of blogging and thousands of dollars being scammed. Putting money where it wasn’t smart. I just followed everyone’s advice. I didn’t know who was good and who was bad. Who was reputable and who was a scam. Check the Alexa score. The lower the number, the more you can trust the advice.

Get coaching to get a road map of exactly where you want to go your first year. It’ll shave off months, even years of your own trial and error and get you earning income super fast. One-on-one coaching is something I offer on my site. You can find more information about it here. Just remember to always check the Alexa score before you buy time with a coach and it HAS TO BE personalized coaching. What works for one blog most likely won’t work for another.

As a busy single mom and entrepreneur, how do you manage all of your personal and business activities?

I probably don’t sleep as much as I should. Sometimes it takes being super creative. The whole reason I work from home as a single mom is to be with my kids. I can’t let working from home eat up my time FROM my kids. At the same time, I’m the sole provider of our family. To have a roof over our heads, I have to make money. It’s definitely a balance. Thankfully, I have a wonderful team now that helps. My assistant Katie, my assistant who helps with editing Becky, my design technician Laura, and my contributors. All truly amazing women that I’m honored to be a part of their lives.

Related: Hobby or Startup? Important When Filing Your Taxes

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CMG Business Group…. Propelling Industry to New Heights!

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Generate More Leads!

Every person reading this blog has some sort of business goal they want to accomplish in 2016. Maybe it’s a revenue goal. Maybe you want to work with more “ideal” clients or customers, rather than the accounts you’ve been serving.

Regardless of what industry you’re in, there are probably certain business objectives you want to achieve this year.

I’ll let you in on a little secret: To achieve those goals, you are going to need a certain number of leads!

Inbound marketing has become a primary way for businesses of all shapes and sizes to obtain the quantity and quality of leads they need to achieve their goals. In fact, 93 percent of businesses using inbound marketing see an increase in lead generation.

Related: Seven Secrets of Self-Made Millionaires

Lead Generation Offers

However, not all inbound marketing offers are created equal. Some offer formats perform better than others at converting leads. For example, what’s more valuable: a white paper or an ebook?

Here are the types of lead generation offers, in order of effectiveness, that generate the most amount of leads:

  1. Ebooks or guides
  2. Free templates or presentations
  3. Research and reports
  4. White papers
  5. Workflows and helpful kits
  6. Live webinars
  7. Pre-recorded video series
  8. Blog subscription
  9. Ecourses
  10. Demo requests

Note: It’s important to test different types of offers with your audience to determine what works for you. While ebooks score high on our list, you may find that reports, videos, or other formats work better for you.

Inbound marketing can help you eliminate the challenging and awkward aspects of growing your business like cold calling. Get the year off to a good start. Don’t wait until you’re desperate for leads to consider how you can use inbound marketing to grow your business.

Related: Behaviors of Successful People

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CMG Business Group…. Propelling Industry to New Heights!

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What to Consider Before You Price Your Products

 

Pricing your products as you launch your small business? It may be worth taking a second look at your pricing strategy.

Sure, you could count your material costs and base your price on that alone, leaving yourself a small profit margin. But have you included the cost of your time and labor? How about transportation, shipping, and taxes?

A holistic approach is necessary to ensure the long-term viability of your business. Failure to consider the full scope of your pricing needs could mean smaller profits, a customer base that dwindles, or even that you might not get a paycheck.

Before you start printing price tags, consider taking an hour to explore a few pricing lessons. The SBA’s Introduction to Pricing self-guided course takes about 30 minutes and illuminates the impact of your pricing strategy on your overall business. SCORE’s Pricing Products and Services webinar lasts about an hour and reviews a variety of pricing scenarios you may encounter.

Whatever your product or service, here are a few items to remember when you’re considering your pricing strategy:

Related: Improve Business Profits and Make My Business More Profitable

Research the market

Developing a pricing system that works for your business requires taking a critical look at both your competitors and your target market. What are customers willing to pay for what you have to offer? Checking out how much they’re paying at your competitors can help you figure out whether it’s best to compete on price, quality, or overall value.

Consider your sales method

Are you selling directly to customers, or wholesaling your products to retailers? Are you paying sales representatives, or closing deals on your own? Direct sales can ensure that more money stays in your business, but your product may have limited reach.

If you’re selling directly to customers, can they purchase online, or in-store only? If the former, you’ll want to consider the costs of shipping supplies in your pricing formula.

Related: Seven Secrets of Self-Made Millionaires

Consider value

If your product or service is unique, don’t feel pressured to lower your price. Instead, focus on the value of your unique product so potential buyers understand what they’ll get for their investment.

Avoid one-size-fits-all pricing

Think about how you like to purchase products or services. Can you offer packages and a la carte buying options for your customers? Having a variety of options ensures that customers find the right fit for them. In addition, offering a package at a slight discount can serve as a low-pressure opportunity to upsell.

Account for sales

If you plan to offer discounts during special promotions, anticipate those discount rates to make sure you won’t lose money during those periods. You may have to raise your prices slightly to account for any discounts offered.

Related: Behaviors of Successful People

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CMG Business Group…. Propelling Industry to New Heights!

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Themes for eCommerce Sites

From merchant accounts to product images, product descriptions, add-on apps and possible integration with your existing website and back-end systems, there are a lot of details to stay on top of when you build an eCommerce site for your small business.

Interestingly however, one of the most critical decisions you need to make is what your new eCommerce site will look and feel like (i.e. its theme). Why is selecting a theme so important? It’s all a matter of cost.

Related: 100 Great Questions Every Entrepreneur Should Ask

The Cost of Customization

The truth is, there are many eCommerce storefronts you can add in minutes. Each of these solutions offers a selection of themes for you to use, some free and some for an additional fee (i.e. premium)

Many of these solutions enable you to customize your theme to some degree (a few even give you full control) however, doing so will take expertise and expertise costs both time and money whether you figure it out for yourself or hire an outside resource to do it for you.

If you’re watching costs, as many small businesses are, then you need to factor in the cost of customization when selecting an eCommerce solution. How? By previewing the free and premium fees as one of your selection criteria:

  • If a solution offers a theme that comes close to your design, that’s a big plus because it will mean less customization efforts.
  • If a solution does not offer a theme that comes close to your design, you will need to explore the cost of customization:
    • How hard will it be for you to learn how to customize your site yourself?
    • How much will it cost to hire an external resource to customize your site?
      • Does the solution vendor provide a list of qualified resources so you don’t have to start from scratch (a cost in terms of time and effort)?

In the end, your ecommerce sites theme is but one of the selection criteria to use when choosing an eCommerce solution, however, it’s often overlooked. Leaving “Compatible Theme” off your checklist can lead to a higher cost, in terms of time, money and frustration, down the road.

Related: Behaviors of Successful People

List of Themes for eCommerce Sites

The more themes a solution offers, or that are offered for that solution by third-parties, the better the odds that you’ll find one that comes close to your design. Start your search for an eCommerce vendor with the following list of themes for eCommerce sites that offer not only great functionality, but also a large selection of both free and premium eCommerce themes.

Shopify

Shopify offers a solid selection of free and premium themes. Its theme store offers many ways to filter and sort their selection including price and industry:

themes for ecommerce sites0

You can also find third-party Shopify themes on sites like ThemeForestTemplateMonsterApolloTheme and RoarTheme.

In addition, Shopify enables you to customize your theme thoroughly and offers a list of experts to help you do so if you chose to go that route.

Related: 10 Small Businesses You Can Start Today With Little To No Money

Bigcommerce

A robust eCommerce platform, Bigcommerce offers a number of free and premium themes today and has big plans to add many more in 2016:

themes for ecommerce sites0

Can’t with for the new themes to be released? You can find third-party themes on sites like TemplateMela and ThemeVale.

Bigcommerce enables you to customize your site’s theme completely and they provide a list of experts to help you design the site you want.

Related: The Art of the Pitch

Volusion

Another robust eCommerce solution, Volusion is perfect for those who want complete control over their site. It has a large selection of free and premium themes and offer customization services as well.

WIX

Born as a simple website creator, WIX has been offering eCommerce functionality for some time. It offers a good set of templates (i.e. themes) for you to use, all of which are included in their pricing plans and many of which were designed for very specific businesses:

themes for ecommerce sites0

WIXs customization functionality is code-free so that’s nice if you want to make changes yourself and not so nice if you want a professional to customize your site.

Related: Words To Get Your Customer’s Attention NOW!

WooCommerce for WordPress

If you want to build your eCommerce site using WordPress, then WooCommerce is a good place to start. While it doesn’t offer a large number of themes on its own, there are hundreds of third-party themes available on sites such as ThemeForest and TemplateMonster.

PrestaShop

PrestaShop is a fully functional eCommerce website solution. It offers many templates, but really shines with the number of third-party themes available on sites like Presthemes, ApolloTheme, ThemeForest and TemplateMonster.

Conclusion

There are many factors to consider when selecting an eCommerce website solution. One of the most critical for small businesses is the number of themes available to use when designing your shop.

Bottom-line: the more themes a solution offers, either itself or via third parties, the better the chance that one will come close to your design. The closer you get, the less time and money you’ll spend on customization.

Related: Improve Business Profits and Make My Business More Profitable

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CMG Business Group…. Propelling Industry to New Heights!

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Develop a Content Marketing Strategy

While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers find new ways to provide content to their audience.

In general, content marketing includes:

  • Blogs
  • Videos
  • Infographics
  • Whitepapers/Ebooks

​Related: Improve Business Profits and Make My Business More Profitable

How to Get More Readers (and Thereby Customers)

The point of content marketing is to attract new potential customers to your site. You’re providing useful information to them (in whatever format you choose), and ultimately, you’re working to build trust. Once they feel they can trust you, that relationship moves into the sales funnel.

But first you want to get as many readers or viewers of your content as possible, since they won’t all buy from you. Here’s how.

Share Content on Social Media

Each blog post, video, infographic or ebook you create should be trumpeted through your social network. And not just once! Schedule several updates — across all channels — encouraging your followers to click to view the content you have created. Ask your followers to also share the update with their followers to reach a wider audience.

So what’s the ideal number of times to share? There is none. Just be mindful of your audience, and don’t alienate them by posting multiple updates every day begging them to read your content. A few times a week is a good place to start.

Related: Staying on Top of Your Social Media

Post Content to Bookmarking Sites

For many people, social bookmarking sites like Stumbleupon and BizSugar are where they get their content. The benefit of doing so is that the content has already been vetted, so to speak. The most popular content has the most votes, so a quick skim through the top links should net the best content.

For you, social bookmarking sites offer fabulous opportunity to connect to readers you wouldn’t otherwise have found. The more places you can pick up new readers, the more customers you’ll get.

Set Up an RSS Feed

It needs to be stupidly simple for visitors to your blog to easily get updates every time you post a new article. That’s where RSS feeds come into play. When a visitor signs up to get your blog updates, she can either read them in an RSS feeder with her other favorite blogs, or get your updates via email. That way, she doesn’t have to remember to check back on your blog for new content.

Related: How to Name Your Business

Set Up a Success Measurement Plan

All this hard work in developing and sharing your content will be for naught if you don’t measure results! Paying attention to how many visitors you’re attracting with your content can help you know if you’re doing a good enough job in marketing and sharing that content. And knowing which topics people are reading or viewing the most can help you generate future content ideas.

Google Analytics is the easiest tool to provide data on all of this. Plus, it’s free to use. With Analytics, you can also look at traffic over time and make sure it’s steadily rising the way you want it to. You can also look at conversions, if you sell products online. In other words: is the traffic that’s arriving on your blog converting into paying customers? If not, you should analyze your site to determine the disconnect.

These days, it’s not enough to throw blog content out into cyberspace. You need a plan for your content marketing strategy so you draw in the right people with your content and turn them into loyal customers.

Related: The Art of the Pitch

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30 Useful Tools for Efficient Management of Your Ecommerce Startup

 

Ecommerce startups face many challenges while managing their business operations. They have to work with a limited number of personnel and a limited budget. They face difficulty in convincing people to buy their products. These businesses have to compete unfavourably against their better placed and more resourceful competitors. Shipping costs, taxation, invoicing, inventory management and effective customer support are some of their prime concerns, though there can be many other issues to deal with.

But they can still pull off things if they use the right tools. These will enable them to efficiently manage their operations, processes and activities and be on top of them. So the going will be much smoother for them.

Listed below are 30 useful tools in their respective categories that can help ecommerce startups perform better:

Click on the images to go to the product’s web page.

Related: The Decline of American Entrepreneurism

Online E-commerce Store Builder

Shopify

Startups can easily, quickly set up their online store with this ecommerce website solution. Its apps help to improve their stores’ functionality.

Magento

Magento ecommerce platform enables large and fast growing businesses to flexibly manage their content. They can enhance the looks, functionality of their ecommerce store.

WooCommerce

This WordPress ecommerce plugin allows businesses to sell a variety of products online. They are able to set up their own online store. Businesses can better handle their inventory, shipping, marketing and taxation functions.

Related: Seven Secrets of Self-Made Millionaires

Online Project Management Software

ProofHub

A simple project management tool which enables enhanced planning, organization, collaboration and management in projects.

LiquidPlanner

With this project management software, proper scheduling of tasks can be achieved by collecting, analyzing their realistic time estimates for completion. Collaboration, time tracking and reporting are its notable features.

Podio

This project management tool improves collaboration, communication among team members working together in projects. They can create their own workspaces through apps, share files and properly manage their tasks.

Related: Productivity Tools You Need In Your Toolbox

Video Hosting Website

YouTube

Businesses can use Youtube, the most popular video hosting website for disseminating content among users. They can highlighting their brands, products by uploading and sharing videos.

Vimeo

Vimeo is the best video hosting website for putting up professional, high quality videos. Its videos are larger, cleaner and free of any ads. It improves users’ viewing experience.

Wistia

Businesses can better market themselves by sharing their videos on this video hosting site. Thus they can improve viewers’ engagement and responsiveness. Businesses can accurately measure the effectiveness of their marketing campaigns.

Related: Make The Entrepreneurial Difference

Accounting and Billing Management Software

FreshBooks

Accounting can be done easily with Freshbooks, a time tracking and billing software. It is useful for creating invoices fast, flexible billing, time tracking and expense monitoring.

QuickBooks

QuickBooks organizes all the business and financial information at one place. So businesses can make better decisions. They can track expenses, sales and perform invoicing, billing and bookkeeping.

Xero

This online accounting software lets businesses create invoices and schedule payment of their bills. It facilitates team collaboration over finances.

Related: Words To Get Your Customer’s Attention NOW!

Email Marketing Software

MailChimp

With this email marketing software, businesses can uniquely design their emails and send them as scheduled to their subscribers in their marketing campaigns. They can track their sales and website activity through reports.

Aweber

Aweber enables businesses to quickly send email newsletters to subscribers for marketing purposes. Analytics help to analyze subscribers’ response and success of marketing campaigns.

Campaign Monitor

CampaignMonitor grants businesses the ability to design beautiful emails in a flexible, rapid manner and well execute their email marketing campaigns.

Related: The Art of the Pitch

Social Media Management Software

Hootsuite

Businesses can appropriately manage their social networks with HootSuite. They can schedule messages and monitor audience engagement. Success in a business’s social media efforts can be measured through analytics, so these can be improved further.

TweetDeck

TweetDeck, a robust Twitter tool enables improved organization, engagement and real time tracking. It helps to monitor multiple timelines, schedule tweets for future posting and filter searches.

Buffer

Buffer allows businesses to post content on social media in an easy and scheduled manner. This reduces time spent on social media, boosts site traffic and improves user engagement.

Related: 10 Small Businesses You Can Start Today With Little To No Money

Customer Relationship Management Software

Salesforce

With Salesforce, businesses can better manage their sales, marketing and customer service related concerns. They can know more about their customers, their behaviors and analyze them minutely. So they can better serve their clients and customers.

Base CRM

This enterprising solution enables businesses to better manage their sales, customers and track their leads. Reports help them to find any inconsistencies in their sales team’s workflow and rectify them for increased gains.

Highrise

Businesses can flexibly manage their contacts with Highrise. They can track conversations held with various people and categorize contacts into different groups.

Related: How to Start a Consulting Business

Bug and Issue Tracking Software

Bugzilla

With Bugzilla, developers can track bugs and resolve them through team collaboration. It improves organization, communication in software development projects, so these can be successfully executed.

Exceptional

Exceptional, a bug tracking software is useful for issue tracking, error handling and exceptional handling. So these anomalies can be fixed quickly.

Bugify

Bugify helps to track issues and manage them in a simple manner.

Related: Behaviors of Successful People

Web Analytics

Google Analytics

A business can use Google Analytics for tracking its marketing campaigns and measure their effectiveness. It can know from which sources traffic is coming to its site and how users are interacting on the site. This helps it to further improve its marketing strategy and campaigns.

KISSmetrics

KISSmetrics collects real data about website visitors and prospects. So businesses can identify bottlenecks in their marketing campaigns and correct them accordingly for improved conversion rates.

Clicky

Clicky gives real time data about website visitors. This enables a business to properly study visitors coming to its site and know how they are acting, responding to its goals. So it can fine tune its marketing campaigns for improved response.

Related: 100 Great Questions Every Entrepreneur Should Ask

A/B Testing Software

Optimizely

Optimizely allows businesses to flexibly test the changes they want to bring in their website and understand how users are responding to them. So they can know which changes to opt for improved engagement and conversions.

Visual Website Optimizer

With Visual Website Optimizer, businesses can create multiple variations of their website and know which of them are improving user engagement and responsiveness. Thus they can plan their marketing campaigns accordingly.

Unbounce

This tool enables businesses to quickly build, publish and test variations of a mobile responsive landing page. So it can be known which variation is able to hold users’ interest and improve the conversion rate.

These tools will enable businesses to function in a smooth, productive manner and grant them various benefits. So they can grow and develop more.

Related: Improve Business Profits and Make My Business More Profitable

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CMG Business Group…. Propelling Industry to New Heights!

 

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